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Automating Business Processes & Marketing Campaigns That Convert

Effective solutions for any business, anywhere,
and to almost any budget.

Business Process Automation

Salesforce Certified 7x | Marketing Cloud Consultant/Developer | Salesforce Platform Developer

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Latest posts

  • Shortening Links in SMS for Salesforce Marketing Cloud Engagement – From Long URLs to Branded, Trackable Links
    Executive Summary SMS remains one of the most direct and personal channels in Salesforce Marketing Cloud Engagement (formerly ExactTarget). However, the character limit of 160 per message and the need for clean, trustworthy links make URL shortening essential. This blog post explores strategies for shortening links in SMS while preserving tracking and brand trust, comparing…
  • Integrating LinkedIn Ads with Pardot (Account Engagement) – From Lead Gen to ROI
    Many B2B marketers capture leads from LinkedIn Ads into Pardot, but struggle to measure ROI. This article explores three integration approaches — Marketing Cloud Intelligence, Salesforce Campaigns with Ad Spend data, and UTMs — showing how to connect ad spend, leads, and revenue to prove marketing’s true impact.
  • Salesforce Web-to-Lead vs. Pardot Form Handler – A Feature Comparison
    Salesforce Web-to-Lead and Pardot Form Handlers both capture leads but serve different purposes. This guide breaks down their setup, syncing, reporting, and impact on sales-marketing collaboration—helping you decide which approach fits your business best.