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Automating Business Processes & Marketing Campaigns That Convert

Effective solutions for any business, anywhere,
and to almost any budget.

Business Process Automation

Salesforce Certified 7x | Marketing Cloud Consultant/Developer | Salesforce Platform Developer

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Latest posts

  • HubSpot vs. Salesforce Pardot (Account Engagement): Comprehensive 2025 Comparison
    This in-depth 2025 comparison breaks down the real differences between HubSpot Marketing Hub and Salesforce Pardot (Account Engagement). From pricing and CRM integration to automation, analytics, and ideal use cases—this guide helps businesses understand which platform truly fits their needs.
  • Salesforce Marketing Cloud vs Customer.io – Comparative Analysis
    This comparative analysis explores Salesforce Marketing Cloud and Customer.io from a hands-on perspective, based on my recent migration of a complex project from SFMC to Customer.io. Discover how the two platforms differ in pricing, scalability, features, integrations, and overall suitability for different business types.
  • Shortening Links in SMS for Salesforce Marketing Cloud Engagement – From Long URLs to Branded, Trackable Links
    Executive Summary SMS remains one of the most direct and personal channels in Salesforce Marketing Cloud Engagement (formerly ExactTarget). However, the character limit of 160 per message and the need for clean, trustworthy links make URL shortening essential. This blog post explores strategies for shortening links in SMS while preserving tracking and brand trust, comparing…