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Automating Business Processes & Marketing Campaigns That Convert

Effective solutions for any business, anywhere,
and to almost any budget.

Business Process Automation

Salesforce Certified 7x | Marketing Cloud Consultant/Developer | Salesforce Platform Developer

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Latest posts

  • Capturing Social Media Leads into Salesforce Account Engagemeent (Pardot)
    Salesforce Marketing Cloud Account Engagement (Pardot) can capture leads from LinkedIn, Instagram, Facebook, and Twitter, but the approach varies by platform. Below, we outline for each platform: whether a native Salesforce/Pardot connector exists, alternative solutions if not, any Pardot limitations, and best-practice setup tips. A comparison table is provided at the end for quick reference….
  • In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading
    Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…
  • How to Save Big on Salesforce Marketing Cloud and The Power of Automated Contact Clean-Up
    Welcome to my blog! If you’ve ever felt like you’re throwing money into a burning pile every month with Salesforce Marketing Cloud (SFMC), you’re not alone. Let’s be real – why pay for contacts who never open your emails, click your links, or even exist anymore? That’s like paying for a gym membership and never…