Business Intelligence Archives

Integrating LinkedIn Ads with Pardot (Account Engagement) – From Lead Gen to ROI

ByValeriu Moraru September 10, 2025September 10, 2025

Many B2B marketers capture leads from LinkedIn Ads into Pardot, but struggle to measure ROI. This article explores three integration approaches — Marketing Cloud Intelligence, Salesforce Campaigns with Ad Spend data, and UTMs — showing how to connect ad spend, leads, and revenue to prove marketing’s true impact.

Business Intelligence | Tableau

Salesforce & Tableau Integration – Who It’s For

ByValeriu Moraru July 26, 2025July 26, 2025

Curious whether Tableau is the right analytics tool for your Salesforce setup? This guide breaks down who benefits most from the Salesforce–Tableau integration, pricing details, and when alternatives like Power BI or CRM Analytics may be a better fit.