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VALERIU MORARU

VALERIU MORARU

THINK BIG. | DO MORE. | GO HIGHER.

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VALERIU MORARU
VALERIU MORARU
THINK BIG. | DO MORE. | GO HIGHER.

Lead Scoring

Converting “Hot” Website Visitors into Customers – A B2B SaaS Salesforce Partner’s Playbook
Marketing | Marketing Cloud | Pardot | Sales

Converting “Hot” Website Visitors into Customers – A B2B SaaS Salesforce Partner’s Playbook

ByValeriu Moraru May 22, 2025May 22, 2025

Are your website visitors just browsing – or are they ready to buy?As a Salesforce consulting partner, you already know your website is a key source of B2B leads. But here’s the catch: most visitors leave without saying a word. No form. No demo request. Just silence. The good news? You can find out who…

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In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading
Marketing | Marketing Cloud | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading

ByValeriu Moraru February 24, 2025February 24, 2025

Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…

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