Sales and Marketing Alignment Archives

In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading

ByValeriu Moraru February 24, 2025February 24, 2025

Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…

Marketing | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

Unlocking Revenue Growth with Salesforce Account Engagement (formerly Pardot)

ByValeriu Moraru December 2, 2024December 2, 2024

Can poor alignment between sales and marketing really cost businesses 10% of annual revenue? The answer is a resounding YES. Yet, nearly half of enterprises still struggle with this costly disconnect. The solution? Salesforce Marketing Cloud Account Engagement (formerly Pardot). Let’s explore how this powerful tool bridges the gap, aligns teams, and unlocks revenue growth. The Cost…