Executive Summary SMS remains one of the most direct and personal channels in Salesforce Marketing Cloud Engagement (formerly ExactTarget). However, the character limit of 160 per message and the need for clean, trustworthy links make URL shortening essential. This blog post explores strategies for shortening links in SMS while preserving tracking and brand trust, comparing…
Many B2B marketers capture leads from LinkedIn Ads into Pardot, but struggle to measure ROI. This article explores three integration approaches — Marketing Cloud Intelligence, Salesforce Campaigns with Ad Spend data, and UTMs — showing how to connect ad spend, leads, and revenue to prove marketing’s true impact.
Salesforce Web-to-Lead and Pardot Form Handlers both capture leads but serve different purposes. This guide breaks down their setup, syncing, reporting, and impact on sales-marketing collaboration—helping you decide which approach fits your business best.
Discover how Einstein Scoring Split in Salesforce Marketing Cloud boosts engagement, conversions, and ROI by using AI-driven personas to route contacts into personalized journeys. Learn the benefits, use cases, and best practices for smarter, targeted marketing.
Curious whether Tableau is the right analytics tool for your Salesforce setup? This guide breaks down who benefits most from the Salesforce–Tableau integration, pricing details, and when alternatives like Power BI or CRM Analytics may be a better fit.
Discover how Einstein Send Time Optimization (STO) in Salesforce Marketing Cloud uses AI to deliver each email or push message at the perfect moment — when your audience is most likely to engage. Learn how this timing intelligence boosts open rates, conversions, and ROI across industries, and get step-by-step guidance to implement it in Journey Builder. If you’re still blasting emails at fixed times, you’re leaving engagement (and revenue) on the table.
Discover how Path Optimizer in Salesforce Marketing Cloud Journey Builder helps you test and optimize emails, channels, and timing in real time – boosting ROI, engagement, and efficiency across industries.
Salesforce Marketing Cloud is undergoing a significant transformation, positioning itself as the core marketing engine within the Salesforce ecosystem. With the introduction of Marketing Cloud on Core, enhanced AI capabilities, and deeper integration with Customer 360, SFMC is set to drive personalized, real-time engagement like never before. This blog explores the latest developments, key innovations, and competitive dynamics shaping the future of Salesforce Marketing Cloud.
If you’re a company heavily invested in Salesforce Clouds- Sales, Service, Field Service – and have built a robust marketing architecture on top of Salesforce Marketing Cloud (SFMC), the thought of migrating might sound daunting.
But maybe you’ve reached a tipping point.
Whether it’s platform costs, complexity, or the need for more marketer-friendly tools, you’re not alone in considering alternatives.
Are your website visitors just browsing – or are they ready to buy?As a Salesforce consulting partner, you already know your website is a key source of B2B leads. But here’s the catch: most visitors leave without saying a word. No form. No demo request. Just silence. The good news? You can find out who…
