Salesforce Marketing Cloud Account Engagement Archives

Capturing Social Media Leads into Salesforce Account Engagemeent (Pardot)

ByValeriu Moraru April 25, 2025May 13, 2025

Salesforce Marketing Cloud Account Engagement (Pardot) can capture leads from LinkedIn, Instagram, Facebook, and Twitter, but the approach varies by platform. Below, we outline for each platform: whether a native Salesforce/Pardot connector exists, alternative solutions if not, any Pardot limitations, and best-practice setup tips. A comparison table is provided at the end for quick reference….

Marketing | Marketing Cloud | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading

ByValeriu Moraru February 24, 2025February 24, 2025

Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…

Marketing Cloud | Salesforce Marketing Cloud Account Engagement

How to Save Big on Salesforce Marketing Cloud and The Power of Automated Contact Clean-Up

ByValeriu Moraru February 13, 2025February 13, 2025

Welcome to my blog! If you’ve ever felt like you’re throwing money into a burning pile every month with Salesforce Marketing Cloud (SFMC), you’re not alone. Let’s be real – why pay for contacts who never open your emails, click your links, or even exist anymore? That’s like paying for a gym membership and never…

Marketing | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

Unlocking Revenue Growth with Salesforce Account Engagement (formerly Pardot)

ByValeriu Moraru December 2, 2024December 2, 2024

Can poor alignment between sales and marketing really cost businesses 10% of annual revenue? The answer is a resounding YES. Yet, nearly half of enterprises still struggle with this costly disconnect. The solution? Salesforce Marketing Cloud Account Engagement (formerly Pardot). Let’s explore how this powerful tool bridges the gap, aligns teams, and unlocks revenue growth. The Cost…