Einstein Send Time Optimization (STO) in Salesforce Marketing Cloud
Discover how Einstein Send Time Optimization (STO) in Salesforce Marketing Cloud uses AI to deliver each email or push message at the perfect moment — when your audience is most likely to engage. Learn how this timing intelligence boosts open rates, conversions, and ROI across industries, and get step-by-step guidance to implement it in Journey Builder. If you’re still blasting emails at fixed times, you’re leaving engagement (and revenue) on the table.