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VALERIU MORARU

VALERIU MORARU

THINK BIG. | DO MORE. | GO HIGHER.

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VALERIU MORARU
VALERIU MORARU
THINK BIG. | DO MORE. | GO HIGHER.

Engagement Scoring

Einstein Scoring Split in Journey Builder
Email Marketing | Marketing Cloud

Einstein Scoring Split in Journey Builder

ByValeriu Moraru August 13, 2025August 13, 2025

Discover how Einstein Scoring Split in Salesforce Marketing Cloud boosts engagement, conversions, and ROI by using AI-driven personas to route contacts into personalized journeys. Learn the benefits, use cases, and best practices for smarter, targeted marketing.

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How to Save Big on Salesforce Marketing Cloud and The Power of Automated Contact Clean-Up
Marketing Cloud | Salesforce Marketing Cloud Account Engagement

How to Save Big on Salesforce Marketing Cloud and The Power of Automated Contact Clean-Up

ByValeriu Moraru February 13, 2025February 13, 2025

Welcome to my blog! If you’ve ever felt like you’re throwing money into a burning pile every month with Salesforce Marketing Cloud (SFMC), you’re not alone. Let’s be real – why pay for contacts who never open your emails, click your links, or even exist anymore? That’s like paying for a gym membership and never…

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