Can poor alignment between sales and marketing really cost businesses 10% of annual revenue? The answer is a resounding YES. Yet, nearly half of enterprises still struggle with this costly disconnect. The solution? Salesforce Marketing Cloud Account Engagement (formerly Pardot). Let’s explore how this powerful tool bridges the gap, aligns teams, and unlocks revenue growth. The Cost…
In the world of digital marketing, speed is everything. A slow Salesforce Marketing Cloud (SFMC) Journey Builder can bottleneck even the most brilliant campaigns. But here’s the good news: with the right features and practices, you can turbocharge Journey Builder and ensure your marketing runs as fast as your imagination. Let’s dive into proven ways to optimize…
Imagine your business running like a finely tuned orchestra, with every instrument playing in harmony. Now imagine you’re the conductor, with a team of autonomous AI agents and real-time data insights at your fingertips. That’s the power of combining Salesforce’s Agentforce and Data Cloud—a dynamic duo designed to transform how you engage customers and streamline operations. Let’s explore…
Salesforce Marketing Cloud is a powerful platform that can be used to gather customer feedback in the form of NPS or CSAT surveys. In this blog post, we will discuss how to set up and send these surveys using SF Marketing Cloud. We will also go over some best practices for gathering customer feedback with…
