marketing automation Archives

Einstein Send Time Optimization (STO) in Salesforce Marketing Cloud

ByValeriu Moraru July 26, 2025July 26, 2025

Discover how Einstein Send Time Optimization (STO) in Salesforce Marketing Cloud uses AI to deliver each email or push message at the perfect moment — when your audience is most likely to engage. Learn how this timing intelligence boosts open rates, conversions, and ROI across industries, and get step-by-step guidance to implement it in Journey Builder. If you’re still blasting emails at fixed times, you’re leaving engagement (and revenue) on the table.

Email Marketing | Marketing Cloud

Path Optimizer in Salesforce Marketing Cloud Journey Builder

ByValeriu Moraru July 10, 2025July 10, 2025

Discover how Path Optimizer in Salesforce Marketing Cloud Journey Builder helps you test and optimize emails, channels, and timing in real time – boosting ROI, engagement, and efficiency across industries.

Marketing Cloud | Pardot | Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud – Current Status and Future Outlook

ByValeriu Moraru July 3, 2025July 3, 2025

Salesforce Marketing Cloud is undergoing a significant transformation, positioning itself as the core marketing engine within the Salesforce ecosystem. With the introduction of Marketing Cloud on Core, enhanced AI capabilities, and deeper integration with Customer 360, SFMC is set to drive personalized, real-time engagement like never before. This blog explores the latest developments, key innovations, and competitive dynamics shaping the future of Salesforce Marketing Cloud.

Marketing | Marketing Cloud | Pardot | Sales

Converting “Hot” Website Visitors into Customers – A B2B SaaS Salesforce Partner’s Playbook

ByValeriu Moraru May 22, 2025May 22, 2025

Are your website visitors just browsing – or are they ready to buy?As a Salesforce consulting partner, you already know your website is a key source of B2B leads. But here’s the catch: most visitors leave without saying a word. No form. No demo request. Just silence. The good news? You can find out who…

Marketing Cloud | Pardot

Account Engagement (Pardot) vs. Marketing Cloud Growth – Cost Efficiency and ROI Comparison

ByValeriu Moraru May 6, 2025May 7, 2025

Comparing Salesforce Account Engagement (Pardot) and Marketing Cloud Growth Edition in terms of cost-efficiency over short and long term reveals key trade-offs depending on your marketing goals, technical needs, and scaling plans.

Here’s a structured breakdown:

Capturing Social Media Leads into Salesforce Account Engagemeent (Pardot)

ByValeriu Moraru April 25, 2025May 13, 2025

Salesforce Marketing Cloud Account Engagement (Pardot) can capture leads from LinkedIn, Instagram, Facebook, and Twitter, but the approach varies by platform. Below, we outline for each platform: whether a native Salesforce/Pardot connector exists, alternative solutions if not, any Pardot limitations, and best-practice setup tips. A comparison table is provided at the end for quick reference….

Marketing | Marketing Cloud | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading

ByValeriu Moraru February 24, 2025February 24, 2025

Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…

Marketing Cloud | Salesforce Marketing Cloud Account Engagement

How to Save Big on Salesforce Marketing Cloud and The Power of Automated Contact Clean-Up

ByValeriu Moraru February 13, 2025February 13, 2025

Welcome to my blog! If you’ve ever felt like you’re throwing money into a burning pile every month with Salesforce Marketing Cloud (SFMC), you’re not alone. Let’s be real – why pay for contacts who never open your emails, click your links, or even exist anymore? That’s like paying for a gym membership and never…

Marketing | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

Unlocking Revenue Growth with Salesforce Account Engagement (formerly Pardot)

ByValeriu Moraru December 2, 2024December 2, 2024

Can poor alignment between sales and marketing really cost businesses 10% of annual revenue? The answer is a resounding YES. Yet, nearly half of enterprises still struggle with this costly disconnect. The solution? Salesforce Marketing Cloud Account Engagement (formerly Pardot). Let’s explore how this powerful tool bridges the gap, aligns teams, and unlocks revenue growth. The Cost…

Email Marketing | Marketing | Marketing Cloud

Turbocharge Your Salesforce Marketing Cloud Journey Builder – Proven Strategies for Peak Performance

ByValeriu Moraru November 30, 2024December 2, 2024

In the world of digital marketing, speed is everything. A slow Salesforce Marketing Cloud (SFMC) Journey Builder can bottleneck even the most brilliant campaigns. But here’s the good news: with the right features and practices, you can turbocharge Journey Builder and ensure your marketing runs as fast as your imagination. Let’s dive into proven ways to optimize…