Shortening Links in SMS for Salesforce Marketing Cloud Engagement – From Long URLs to Branded, Trackable Links
Executive Summary SMS remains one of the most direct and personal channels in Salesforce Marketing Cloud Engagement (formerly ExactTarget). However, the character limit of 160 per message and the need for clean, trustworthy links make URL shortening essential. This blog post explores strategies for shortening links in SMS while preserving tracking and brand trust, comparing…
