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VALERIU MORARU

VALERIU MORARU

THINK BIG. | DO MORE. | GO HIGHER.

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VALERIU MORARU
VALERIU MORARU
THINK BIG. | DO MORE. | GO HIGHER.

Pardot

Converting “Hot” Website Visitors into Customers – A B2B SaaS Salesforce Partner’s Playbook
Marketing | Marketing Cloud | Pardot | Sales

Converting “Hot” Website Visitors into Customers – A B2B SaaS Salesforce Partner’s Playbook

ByValeriu Moraru May 22, 2025May 22, 2025

Are your website visitors just browsing – or are they ready to buy?As a Salesforce consulting partner, you already know your website is a key source of B2B leads. But here’s the catch: most visitors leave without saying a word. No form. No demo request. Just silence. The good news? You can find out who…

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Pardot or Marketing Cloud Growth? The Pricing Details That Could Save You Thousands
Marketing Cloud | Pardot

Pardot or Marketing Cloud Growth? The Pricing Details That Could Save You Thousands

ByValeriu Moraru May 16, 2025May 16, 2025

Compare Salesforce Pardot and Marketing Cloud Growth Edition pricing. Discover which platform fits your goals, budget, and marketing strategy best.

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Account Engagement (Pardot) vs. Marketing Cloud Growth – Cost Efficiency and ROI Comparison
Marketing Cloud | Pardot

Account Engagement (Pardot) vs. Marketing Cloud Growth – Cost Efficiency and ROI Comparison

ByValeriu Moraru May 6, 2025May 7, 2025

Comparing Salesforce Account Engagement (Pardot) and Marketing Cloud Growth Edition in terms of cost-efficiency over short and long term reveals key trade-offs depending on your marketing goals, technical needs, and scaling plans.

Here’s a structured breakdown:

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Capturing Social Media Leads into Salesforce Account Engagemeent (Pardot)
Email Marketing | Marketing | Marketing Cloud | Pardot | Sales Cloud | Salesforce Marketing Cloud Account Engagement

Capturing Social Media Leads into Salesforce Account Engagemeent (Pardot)

ByValeriu Moraru April 25, 2025May 13, 2025

Salesforce Marketing Cloud Account Engagement (Pardot) can capture leads from LinkedIn, Instagram, Facebook, and Twitter, but the approach varies by platform. Below, we outline for each platform: whether a native Salesforce/Pardot connector exists, alternative solutions if not, any Pardot limitations, and best-practice setup tips. A comparison table is provided at the end for quick reference….

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In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading
Marketing | Marketing Cloud | Pardot | Sales | Salesforce Marketing Cloud Account Engagement

In-Depth Guide to Marketing Cloud Account Engagement (Pardot) Profiling, Scoring, and Grading

ByValeriu Moraru February 24, 2025February 24, 2025

Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…

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