salesforce crm Archives - VALERIU MORARU

Account Engagement (Pardot) vs. Marketing Cloud Growth – Cost Efficiency and ROI Comparison

ByValeriu Moraru May 6, 2025May 7, 2025

Comparing Salesforce Account Engagement (Pardot) and Marketing Cloud Growth Edition in terms of cost-efficiency over short and long term reveals key trade-offs depending on your marketing goals, technical needs, and scaling plans.

Here’s a structured breakdown:

Capturing Social Media Leads into Salesforce Account Engagemeent (Pardot)

ByValeriu Moraru April 25, 2025May 13, 2025

Salesforce Marketing Cloud Account Engagement (Pardot) can capture leads from LinkedIn, Instagram, Facebook, and Twitter, but the approach varies by platform. Below, we outline for each platform: whether a native Salesforce/Pardot connector exists, alternative solutions if not, any Pardot limitations, and best-practice setup tips. A comparison table is provided at the end for quick reference….