Can poor alignment between sales and marketing really cost businesses 10% of annual revenue? The answer is a resounding YES. Yet, nearly half of enterprises still struggle with this costly disconnect. The solution? Salesforce Marketing Cloud Account Engagement (formerly Pardot). Let’s explore how this powerful tool bridges the gap, aligns teams, and unlocks revenue growth. The Cost…
In the world of digital marketing, speed is everything. A slow Salesforce Marketing Cloud (SFMC) Journey Builder can bottleneck even the most brilliant campaigns. But here’s the good news: with the right features and practices, you can turbocharge Journey Builder and ensure your marketing runs as fast as your imagination. Let’s dive into proven ways to optimize…
In today’s fast-paced world, email delivery speed isn’t just a technical detail—it’s the heartbeat of customer engagement. Salesforce Marketing Cloud offers three distinct options to send emails with precision, each tailored to specific needs. Whether you’re racing against the clock, optimizing your day-to-day communication, or building deeper customer relationships, there’s a solution for you. Let’s…
Are you a marketer, founder, or manager tasked with utilizing Salesforce Marketing Cloud? If so, you know that this platform is highly advantageous but also somewhat complicated to manage. It can be difficult to effectively stay on top of all aspects of your marketing campaigns and keep track of the multitude of functions within SFMC…
Do you want to work in a field that is constantly changing and evolving? Are you interested in learning about new technology and how it can be used to improve marketing campaigns? If so, then a Marketing Cloud career may be right for you! Marketing Clouds are platforms that allow businesses to collect data, create…
There are a lot of decisions to make when you’re setting up an email program, and one of the most important is whether to use dedicated or shared IPs. Both have their pros and cons, so it can be tough to decide which is right for your business. In this article, we’ll break down what…
