If you’re a company heavily invested in Salesforce Clouds- Sales, Service, Field Service – and have built a robust marketing architecture on top of Salesforce Marketing Cloud (SFMC), the thought of migrating might sound daunting.
But maybe you’ve reached a tipping point.
Whether it’s platform costs, complexity, or the need for more marketer-friendly tools, you’re not alone in considering alternatives.
Are your website visitors just browsing – or are they ready to buy?As a Salesforce consulting partner, you already know your website is a key source of B2B leads. But here’s the catch: most visitors leave without saying a word. No form. No demo request. Just silence. The good news? You can find out who…
Welcome to a deeper dive into Marketing Cloud Account Engagement (Pardot) profiling, scoring, and grading – the ultimate tools for growing your business with less effort and fewer resources. In this blog post, we’ll explore each aspect in detail and provide actionable steps to implement them effectively. Step 1: Building Detailed Profiles Start by understanding…
The Missed Opportunity Imagine a shopper walking into your store, browsing your shelves, and walking out without buying anything – or even saying hello. Now imagine you had a way to know who they were, what they were looking for, and how to invite them back. That’s the power of Salesforce Marketing Cloud. With the…
Can poor alignment between sales and marketing really cost businesses 10% of annual revenue? The answer is a resounding YES. Yet, nearly half of enterprises still struggle with this costly disconnect. The solution? Salesforce Marketing Cloud Account Engagement (formerly Pardot). Let’s explore how this powerful tool bridges the gap, aligns teams, and unlocks revenue growth. The Cost…
